New fashion brand launch for inspirational women
Businesswoman Rachel Lowe has launched a new fashion brand called ‘She Who Dares’. The brand’s aim is to offer customers great gift ideas such as handbags, jewellery or perfume for women they look up to and admire.
It could be inspirational Olympic champions like British athletes Victoria Pendleton and Jessica Ennis or a mother who's been there no matter what or a friend who's just completed something to be proud of.
She said: "Whether she has won an Olympic gold medal, graduated from university or is simply an amazing mother, our girls are for anyone customers want to honour. They are gifts that say 'I believe in you.'
"The brand message is simple yet emotive: never give up, nothing is impossible."
The premium accessories brand made its debut at ‘Pure London’ in August, impressing with ‘boutique-friendly’, including a leather handbag, a Swarovski-encrusted clutch and pendant as well as an elegant fragrance, which are all emblazoned with the brand's rose design.
To find out more, go to www.SWDfashion.com.
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