The US actress and an entrepreneur Drew Barrymore began developing her beauty range, Flower, when she was pregnant with her daughter Olive - and she believes making other women feel beautiful is a wonderful and inspiring opportunity.
She explained to People magazine: "I like working in a business and an industry that's so joyous and empowering to women, and all the positive messaging you can do with it tool. When you have such an opinion or a passion about how things could or should be done, and you have a chance to do it, that's exciting!"
"This is nice, because I get to go home at night to my family ... and it's very romantic. To think about what a woman wanted while I was feeling very womanly and growing a girl - it was the most perfect thing I could ever be doing in my life!"
Drew's cosmetics range - which includes 181 products - is already expanding, but she revealed she has one fail-safe product which she couldn't live without.
She added: "I'm really obsessed with the [Easy On The Eyes Long Wear] Eyeliner in Khaki Shimmer. It's a perfect smoky, khaki, yummy green that really brings a sparkle to your eye."
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