Crystal Renn stars in Agent Provocateur ad campaign

The stunning model Crystal Renn features in a glamorous 70s-inspired Agent Provocateur campaign shot by a Purple magazine founder and owner Olivier Zahm.

Sarah Shotton, the brand's creative director, told WWD: "[Olivier] always shoots women really sexily, and Crystal is just so [Agent Provocateur]. She's got a bit of that Hollywood glamour. She's supersexy, and she has this way of moving.

"By just throwing her hips forward or arching her back just a little bit more, she made everything that much sexier. And she really went into character, too. Olivier and she spent a lot of time talking through who this girl was and at the end of their talk she was that girl."

The images tie in with Agent Provocateur's spring/summer collection and the sultry campaign was shot in London on a set reminiscent of the petrol stations, heavily featuring Ed Ruscha's Pop art and by Helmut Newton's photographs.

Sarah explained: "The last season was quite serious, so I wanted spring to be more fun, to be colourful and carefree. I was watching 'Thelma and Louise' and was inspired by the idea of driving across the US in a Cadillac, Patricia Arquette in 'True Romance' and that whole trailer-trash thing."