Alice Eve a new face of Charles Worthington

'Star Trek: Into Darkness' actress Alice Eve has become the new Brand Ambassador for Charles Worthington brand which is set to re-launch in June under the new name of Salon at Home after being "reformulated to capitalise on the latest in hair technology."

Alice said: "I absolutely rely on my hair to finish my look - be it in a role or in real life. For that my hair needs to be in great condition. But, day to day, I don't want to spend hours in hair and make-up, so I look for expert shortcuts instead. That's why the Salon at Home range is ideal - it helps me achieve red carpet hair at home - everyday. And with a professional like Charles Worthington behind it, you know you're getting products that are tested in the salon and used by his team."

The man behind the company - who is now in his fifth consecutive year as Official Hairstylist for the EE British Academy Film Awards - is thrilled the blonde beauty has agreed to take part in their campaign and believes she is the "perfect" representative for the new products.

Worthington said: "Alice is a perfect ambassador for the range - she's young, beautiful and British with a star quality that really shines on the red carpet. I love the fact that her blonde hair just seems to add to her sunny personality, and that she makes everything look so effortless.

"There's nothing contrived about Alice - or her style -which means women aren't scared of trying to emulate her. And that's exactly what Salon At Home is about, achievable red carpet glamour - she basically personifies the brand!"